Who can help me solve these questions about marketing ?

1. the first thing a marketing manager should do if one of his firm's products suddenly doest not sell well:


A. define the problem B.set research budget. C. do a situation analysis. D interview representative customers


E. conduct observational research to see what is wrong.


2. the big advantage of qualitative research in Marketing is:


A. it provides a good basis for statistical analysis.


B. the-in-depth reponses it provides


C. the analysis can be handled on a personal computer.


D. ease of interpretation


3. you want to know if a " buy 1 get 1 free" coupon will generate to higher demand for your product. you'd better couduct _____to find the answer


A. focus group


B.causal research


C.ethnography


D.case study

Who can help me solve these questions about marketing ?
1. I'd conduct a Situation Analysis to ascertain the problem. Did a new, competing product enter the marketplace? Is your product considered obsolete? Are you customers awaiting an upgrade? What is happening in the marketplace that has suddenly and dramatically impacted your sales?





2. Qualitative Research. Unlike Quantitative Research which tells you HOW MANY, Qualitative Research provides more in-depth information as to WHO, WHAT, %26amp; WHY.





3. This is a toughie.


Focus Group Research can provide you an overview of how your coupon might perform among specific Customer bases. (For instance, if your Focus Group was comprised of 34-54 year old women, you might gain a pretty good idea of how your coupon would perform among that audience.)





On the other hand, Casual Research will provide you a broader overview of consumer acceptance of your concept. Casual Research might be less expensive to conduct. You could also conduct Casual Research among select existing customers to gain their approval level.





If it was me, I'd go with Casual Research.