1. the first thing a marketing manager should do if one of his firm's products suddenly doest not sell well
A. define the problem B.set research budget. C. do a situation analysis. D interview representative customers
E. conduct observational research to see what is wrong.
2. the big advantage of qualitative research in Marketing is
A. it provides a good basis for statistical analysis.
B. the-in-depth reponses it provides
C. the analysis can be handled on a personal computer.
D. ease of interpretation
3.the inabililty to enjoy indirct advertising should be an issue for __ A. BMW. B.Macy's C. Amazon.com D.Ford
4.which of the following product is most likely to have only the introduction stage and the decline stage in its PLC
A. a new sedan from lexus
B.a new pair of jeans
C. a new dishwasher
D. a new music CD by your favorite singer
Who can help me solve these questions about marketing ?
so long...........................
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